If you were to pick a single avatar for the millennial musical experience, Bethany Cosentino would be as good a representative as any. An ’80s baby from LA, she started off making music for MySpace and resisted early interest from music labels to form a drone-noise act called Pocahaunted. After a brief experimental phase, she emerged in a new band, Best Coast, with a document that would become a crucial millennial signifier: Crazy for You.
Crazy for You took the college-age world by storm in 2010, filled with slow-moving stories of depression and unrequited desire. Cats, booze, and weed clouds filled out the aesthetic, as did a penchant for the sounds of the early ’60s. Drew Barrymore made a star-studded, 10-minute music video about rival gang members falling in love that stands as testament to the era.
