Why does anyone go to college? The most popular answer given by American college freshmen from 1991 to 2019 was, “To be able to get a better job.” The Higher Education Research Institute (HERI) at UCLA, which conducted an annual survey of full-time students at some 200 four-year colleges, routinely found 75 to 85 percent gave that answer, though many also said, “To make more money.” The next most popular answer during those decades was, “To learn more about things that interest me.” Trailing these answers but still widely endorsed was the ambition, “To gain a general education and appreciation of ideas.”
