On October 4, 2018, a young Frenchman named Louis came home from work to find the window in his front door smashed. A practical-minded 20-year-old with short dark hair, he figured it was just another petty crime in the rural outskirts of Paris, where he lived with his parents. But when he saw the familiar gleam of a tiny red plastic brick on the driveway, his stomach plunged. It was his Lego.
In brickspeak, Louis is an Adult Fan of Lego — known as AFOLs, for short — and among the most ardent. His grandmother gave him his first set, the Lego Clone Scout Walker, for his sixth birthday, igniting a singular passion that hasn't let up since. Under his handle Republicattak (the missing "c" a childhood misspelling that gnaws at him), he shares his custom Star Wars-themed builds on his YouTube channel. Unlike many aspiring influencers, he keeps his identity private, other than his first name, to avoid embarrassment at work. "Otherwise, it'll be very awkward," he tells me over Zoom in his thick French accent. "Because in my videos, I'm very much like, basically, a grown man playing with toys."
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