Maternal guilt is a bottomless resource. Enter the momfluencer. She’s like an influencer — but her particular genius is to target the most vulnerable, the most guilt-ridden the most exhausted consumer. New mothers. The genius of the momfluencer is to know that her targets are terrified that if they do the wrong thing, they’ll permanently damage their offspring. And she tells them that everything will be okay, if only they acquire the right thing.
