The Bitter End of 'Content'

For reasons that are known only to God, for a couple weeks I reflexively watched Facebook Reels videos. It’s something like the bottom of the barrel for internet video, attached to a notoriously uncool social network that has devolved for almost everyone into a never-ending stream of spam, memes, viral bilge, and people that you don’t remotely know. Facebook still boasts a vast user base, but the level of engagement of those users is disputed and the network has become famously unattractive to the youth. Billions use it, including me, but it feels like the dying Rust Belt city of the internet. Facebook makes me feel the way I feel when I’m in a hospital.

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