Whether we like it or not, we all now cohabitate in a digital melting pot, where degrees of presumed or actual difference hold at bay the creeping feeling of overwhelming similitude. This similitude creep is everywhere you look and listen, demarcating ever finer points of similarity in what would formally be considered the “unalike.” Which is, perhaps, why predictive social media algorithms are always cynically aligned with our undisclosed interests, versus continually perplexed and bewildered by our inability to be categorized. If this technology didn’t seem to understand us so well, we likely wouldn’t mind it as much.
