Why Bros Failed at the Box Office

The new gay rom-com, Bros, has bombed at the box office. Director Nicholas Stoller and star Billy Eichner, in full Nietzschean ressentiment mode, are in little doubt about why the film flopped: homophobic weirdos refusing to go and see it. The indignation reveals much about our immediate cultural moment. It is typical of political discourse today: Each side ascribes its failure to find popular support to the general population's ignorance or depravity (or both). That conveniently precludes the need for any soul-searching while reinforcing a sense of moral and intellectual superiority. Hillary Clinton offered a master class in this approach after the 2016 presidential election, and the play is now well established across the political divide.

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