The whole world is story mad. Pundits invoke the political “narrative”; passing news items become breathless podcasts; restaurant menus portentously recount “Our Story.” In the corporate world, storytelling has become a résumé bullet point. Microsoft, which generally eschews the smarmy job titles issued by tech rivals, has employed a “chief storyteller,” and for $497, an online course will teach you “the MOST important skill in the 21st century.”
