It often appears that CEOs of some of the largest global corporations have made the cause of the woke their own. Their willingness to join the fray was demonstrated in their response to the launching of GB News in the UK. No sooner was this new, independent news network launched than sections of big business joined a boycott against it. A campaign was organised to pressure firms to pull their ads from GB News, and companies like Kopparberg, IKEA, Specsavers, Octopus Energy, Grolsch, Moneysupermarket, Vodafone and others swiftly gave in.
