“I wonder what unit profitability was in 2017 without advertising?”
That seemingly mundane question, posed by Jeff Bezos during a meeting of Amazon’s senior leadership team, won’t get as much attention as other details from business journalist Brad Stone’s new book, “Amazon Unbound” — especially not when compared to revelations about the billionaire’s relationship with a helicopter pilot, and his ensuing battle with a supermarket tabloid.
However, the story illustrates a key takeaway from the book: Even as he pursues far-flung interests and prepares to step down as CEO, Bezos remains Amazon’s master architect, able to reshape entire businesses with a single question.
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