We moved house recently, my husband and I. When I telephoned hauling companies to inquire about carrying our lifetime of possessions to a new place three miles away, I asked about fees, and availability, and whether or not the workers would actually put boxes marked “kitchen” into the kitchen. I wound up each interview by asking the same question: "Why should I hire you guys, rather than your competitor?"
The winner replied, “Because we do everything we can to make our customers happy.”
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