God and Mammon, Together at Last!

They are as ubiquitous on the American landscape as the split-level home or McDonalds drive-through. Churches with epic names like World Overcomers, Victory International, and Word of Faith International Christian Center are visible from highways throughout the country. Christian television networks Daystar, TBN, and CBN air preachers such as Joel Osteen, Joyce Meyer, and T. D. Jakes, who promise the spiritual and material rewards of faith. Their books—with titles like Become a Better You and Can You Stand to Be Blessed?—are sold in Walmart stores. Their congregations claim 20,000 members or more. To paraphrase H. L. Mencken: Heave an egg out of your Ford Focus window and you might hit a prosperity gospeler, wearing a snazzy three-piece suit and diamond cufflinks.

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