Will Kindle Take Off in China?

With the launch of its Kindle e-reader in China Friday, Amazon has officially entered what may become the most lucrative e-books market in the world. Amazon began selling two Kindle devices – the Kindle Fire HD and the Kindle Paperwhite – on its Amazon China website as well as through major Chinese electronics retailer Suning. The devices retail for 849 yuan (about $138) for the Kindle Paperwhite, 1,499 yuan (about $244) for the 16 GB Kindle Fire HD, and 1,799 yuan ($293) for the 32 GB Kindle Fire HD.

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