I wrote a book. It's called Users Not Customers, and it's being published this Thursday. By itself, this isn't such an unusual thing. About a half a million books are published each year on a global basis. But for people who know me, it is quite odd: I am CEO of Huge, a digital agency, where we spend all day helping people move their businesses to the Internet. In fact my entire career has been in the interactive space, where I've been a management consultant, technology entrepreneur and venture capitalist -- in each case my job was building new cutting-edge, digital businesses. I even work hard to lead as close to a paperless life as I can. And now, I find myself in the unusual, heretical position of arguing the value of an analog, hard-cover bound, 256-paged product.
